Should real estate agents text from their own number?

For past clients and open house visitors, yes. People recognize your name and are more likely to reply. Use an app like BCC Text to send individual, personalized texts instead of a group message.

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Free templates

Real Estate Text Message Templates

Follow-ups, listings, and check-ins for real estate agents. These work best from your own number, where clients already know you, instead of from a marketing short code.

9 templatesListings, open houses, past clientsFree to copy

Preview name

Buyers and listings

Open house invite

Hey Sarah, we've got an open house this weekend you might love! Want me to send you the details?

Fits in 1 text· 96 charsEdit

New listing

Hi Sarah! Just listed a property I think would be perfect for you. Want to take a look?

Fits in 1 text· 87 charsEdit

Still looking?

Hey Sarah, just checking in. Still looking, or has your timeline changed? Happy to help whenever you're ready.

Fits in 1 text· 110 charsEdit

Open house follow-up

Thanks for stopping by

Hi Sarah, thanks for stopping by the open house on Maple St today! Any questions about the home? Happy to help.

Fits in 1 text· 111 charsEdit

Similar homes

Hi Sarah, if Maple St wasn't quite right, I have two similar homes coming up. Want me to send them over?

Fits in 1 text· 104 charsEdit

Past clients and referrals

Market update

Hi Sarah, wanted to share a quick market update for your area. Things are moving fast. Want to connect this week?

Fits in 1 text· 113 charsEdit

Home anniversary

Happy home anniversary, Sarah! Hard to believe it's been a year. Hope you're loving the place.

Fits in 1 text· 94 charsEdit

Rates changed

Hey Sarah, rates have shifted recently and it might be a good time to review your options. Want to chat this week?

Fits in 1 text· 114 charsEdit

Referral ask

Hey Sarah, if you know anyone looking to buy or sell, I'd love to help them out. Feel free to send them my way anytime!

Fits in 1 text· 119 charsEdit

Tips for real estate texts

Mention something specific (the street, the open house) so the text doesn’t read like a blast.
Ask one easy question per text. It doubles as a reason to reply.
Keep past clients warm with a few texts a year, not a few a week.
Keep it to one text. Check any message with the character counter.

More templates

Send real estate texts to everyone, one-to-one

BCC Text fills in each person’s name and sends every message as a private text from your own number. Try 3 messages free.

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